the goal of Food Day which is to transform the American diet by encouraging consumption of healthy, affordable food produced in a sustainable way. Virtually all fruit and vegetable farmers who grow food found in America’s grocery stores are also local growers in their communities. The overwhelming majority farm in a sustainable manner. We want people to meet these farmers and learn about all they do to supply affordable, safe and healthy food.

the people who grow their food – especially those who produce healthy food options that are accessible to the most people because these foods are available in grocery stores around the country where people shop every day.

We think people will be pleasantly pleased with the way their fruits and vegetables are produced and will be impressed with the commitment farmers have to producing safe and healthy food. So, we are encouraging media reporters who cover food, health and environmental issues to introduce people to America’s fruit and vegetable farmers and share their stories on Food Day.